communication & collaboration
Excellent verbal and written communication skills to create compelling messaging, presentations, and marketing collateral.
Strategic
thinking
Expert strategic thinking to capitalize on trends, opportunities and gaps that deliver against objectives and key results (OKRs).
customer centric
mindset
Deep experience developing compelling messaging and value propositions that resonate with the target market.
Technology
Product Marketing Manager
Zartico, a product-led growth B2B SaaS start-up, delivers actionable visitor data intelligence and analytics to tourism organizations across the US and Canada. As the first Product Marketing hire for the organization, I fueled customer adoption, engagement, usage, retention, and renewal.
Certified Product Marketing Manager
Sales & Marketing Consultant
At Saltwater Software, a mobile-first, card-linked loyalty/rewards SaaS start-up, I played a pivotal role in helping small businesses unlock the potential of customer loyalty. Business Improvement Districts and local Chamber of Commerce leveraged this technology during Covid-19 to help their communities thrive. Merchants utilized the marketing assets I created to drive customer retention, repeat business, and maximize lifetime value.
Sales & Marketing Consultant
In the emerging “Smart City” world, I served as a sales and marketing consultant to introduce interactive, digital kiosk technology to place-based organizations. By harnessing the power of this connected content delivery platform, I empowered visitors, residents, merchants, and civic stakeholders to seamlessly engage with the community. My marketing expertise paved the way for new municipal revenue streams and fostered vibrant, connected communities.
Tourism & Hospitality
Senior Director of Strategic Alliances
During my tenure as Senior Director of Strategic Alliances for the Los Angeles Tourism and Convention Board, I played a pivotal role in acquiring new streams of revenue for the organization. This Business Development role created cross-promotions, corporate partnerships, and sponsorships with brands including American Express, American Airlines, Disneyland Parks, and many others.
Media Supervisor
For five impactful years, I was at the helm of all media strategy, planning, and buying for the legendary Las Vegas advertising campaign, “What Happens Here, Stays Here.” Through innovative media buying, content integrations, and non-traditional campaigns, I reached audiences worldwide, establishing Las Vegas as the entertainment capital and driving record-breaking visitation to the city.
Director of Partner Marketing
As the leader of hotel partner marketing for the prestigious five-star, five-diamond Wynn Las Vegas & Encore luxury resort and casinos, I curated collaborations with non-endemic luxury brands and financial service companies. By aligning Wynn with these influential partners, I uncovered opportunities for new customer acquisition and hotel revenue.
Retail
Associate Vice President of Marketing
In this role at Hollywood & Highland, I orchestrated unforgettable customer experiences and an increase in retail sales. Through strategic branding initiatives, captivating events, and engaging digital campaigns, I re-established Hollywood & Highland as a premier shopping and entertainment destination.
District Marketing Director
Led the teams of three Westfield Los Angeles shopping centers. I positioned these centers as vibrant community hubs through innovative marketing campaigns, engaging events, and strategic partnerships. By effectively connecting retailers with shoppers and the local community, I drove an increase in both foot traffic and sales.
References
Liz Arthofer
IKE Smart City
Vice President Marketing
Steve puts his heart and soul into everything he does. He’s strategic, thoughtful in his approach, committed to achieving the best results, and thrives on being a team player. In his role at OBM, Steve demonstrated his ability to skillfully handle complex projects without a roadmap through exceptional communication, creative problem-solving, and the implementation of new processes. He was integral to the launch of an important new initiative at the company and handled multiple Client relationships and program logistics with ease, providing valuable insights along the way. In addition to his talents, Steve is friendly, kind, and truly cares about those he works with.
Chris Flatt
Wynn Las Vegas & Encore
EVP Hotel Marketing
Steve is a very dedicated and loyal person. He is intelligent, well spoken, motivated and has a high level of integrity. He enjoys what he does and is very good at creating relationships. Steve is a planner, is well organized and can accomplish anything he sets his mind to.
Danny Olivas
Westfield
Vice President Marketing
As a leader you try to hire other leaders to build and develop your team. For me, that is exactly what Steve provided at Westfield. He adapted all of his years of experience and expertise to help move the business to new heights and inspire teams to do the same. He left a tremendous legacy of successful multicultural marketing, partnerships and retailer relationships. I highly recommend Steve for any role.
Brianna McCullough
Las Vegas Tourism
Vice President Marketing
Steve has an innate ability to develop relationships, then leverage those relationships to develop new programs. His strong media background and large network of business contacts also provide a natural platform for creating new partnerships – a valuable contribution to any organization looking to elevate their brand to the next level.